Yol Gidenindir !

Whether you are a parent or a business traveller, you will love this service! No more cry? For more information visit http://www.etihad.com/family

Emirates airline is putting a smile on your face with its latest campaign...literally. Titled ‘Share a Smile’, it has created 29 videos in 14 languages of its cabin crew expressing quirky and unusual expressions and greetings from around the world. Emirates’ crew explain the meaning behind popular local phrases like ‘Don’t make an elephant out of a fly’ (Russian), ‘You’re so pretty it made a bang’ (Cantonese), and ‘You’re the cat’s whiskers’ (English). There is also a compilation behind the scenes out-takes video showing the fun the crew had making the films. This is the latest step in Emirates’ global brand campaign Hello Tomorrow... Click here to view all videos... Here is the Turkish one; You're a genie -  Cin gibisin

American Airlines, the very first airline I worked for two years between 1995-1997, has changed its legendary 40 years old logo...     I think the old one was better and could be modernized...

Please click here to read more at VB...

Abu Dhabi International Airport ( AUH ) has been named as 'The Best Airport in the Middle East' by Skytrax for 2012, leaving Dubai and Bahrain behind. This accolade was granted on the basis of passenger votes like all other Skytrax awards, Oscars of the aviation industry. To share the pride of this honor and spread the word, the airport has launched a campaign called ' Spin and Win with The Best The airport in the Middle East '. Basically, the campaign gives you a chance to win one of the products or services which paved the way to win this prestigious award. Whether you've got your heart set on the romantic capital of Italy - which is the latest addition to AUH's network- , the hope of winning millions, a year-long special airport privilege, or some retail therapy with a duty-free voucher, remember that you have 3 chances to enter the draw for the prize you desire. Flights to Rome Win a return trip for you and a companion to see the sights of anc

Trendwatching.com, an independent and opinionated trend firm, scans the globe for the most promising consumer trends, insights, and related hands-on business ideas. Their website is one of my favorites to get updates and obviously follow the trends. I also like how they name the trends! They have just released the 10 crucial consumer trends (in random order) for you to run within the next 12 months. Onwards and upwards... I marked my picks in red. How will YOU deliver on consumer expectations in the next 12 months? Presumers & Custowners Emerging2 Mobile Moments New Life Inside Appscriptions Celebration Nation Data Mayning Again Made Here Full Frontal Demanding Brands Please click here to read the full briefing... Bu trend brifingini Türkçe okumak için trenbriefing.com sitesinin Türkçe sitesini ziyaret edebilirsiniz.

Here is the briefing of trendwatching.com about the 12 crucial consumer trends for 2012. I will share the list only, so the ones who like to read the briefing in full please click here... Red Carpet (... which I am also working on) DIY Health Dealer-Chic Eco-Cycology Cash-Less Bottom of the Urban Pyramid Idle Sourcing Flawsome Screen Culture Recommerce (...which I found very interesting) Emerging Maturialism Point & Know I know that some of those trend names are a bit weird but worth to read... enjoy!

We were thinking about this years ago for networking with barcodes but the production of X amount of t-shirts with different codes was too costly. Some Londoners tried and did there ;) Now it is the era of QR codes and this can work! Heineken opens your QR world

Social technologies enable people to connect and interact with unprecedented speed and ease. Yet, there is still confusion about the value that social technologies deliver. Savvy business and IT leaders are getting smart about exploring — and possibly exploiting — the opportunities these new relationship dynamics promise.  The special report of Gartner offers a growing body of research to help understand this fast-evolving arena. You may download the full report with essential reading lists from this link . Here is the summary and my comments;  Exploring the Opportunities of Social Media Foundations  Although vast numbers of business and IT leaders use social networks and social media for personal use, many enterprises are grappling to determine the right approach and timing for enterprise solutions. The market for social technologies is rapidly expanding and evolving as vendors seek to capitalize on enterprise investments, and this activity fuels the hype. In most organizations, the

You are not someone or a brand which you think; you are absolutely someone or a brand what the others think... So it is very important to listen to your target audience and be brave. Here is a good example from the US. GAP has probably spent hundreds of thousands of dollars creating its new logo. They were looking for a change, a dynamic, young, fresh, modern...etc. logo for the next decades. Many people worked on it, some people choose it, and a couple of them approved it. Look what happened at the end of the day! US clothes retailer GAP has scrapped the new logo just one week after its introduction following an "outpouring of comments" online. The original logo, which has been used for more than 20 years, has a blue box with "GAP" written in the white inside, and the new one was with GAP in black with a blue box on the top right. In a statement released on the GAP website, Marka Hansen, president of GAP Brand North America, said the company's customers always

Turkey, one of the hot -in both way- travel destinations for many Europeans. This year, due to Euro Zone's economic situation, more and more are coming to Antalya, Bodrum & Aegean Coast of Turkey as the average cost of a holiday is less than a one in Spain or Greece. Also, they spend Lira instead of Euro while shopping or tipping ;) However, this may not continue... Euro Zone can stabilize itself, and/or Turkey may finally join the EU after decades :) During the weekend I read an article about tourism and tour operators in Europe. Mr. Baraner suggested governments take a stake in those companies in order to secure a serious amount of tourists. In theory, it sounds good. Think about it; Turkish Ministry of Tourism holds a 20% stake in Öger , Neckermann , or Kuoni,  and during their yearly planning meeting, they are discussing their next year focus country... guess which country is going to be top of the list?! ;) The other idea I liked very much is from Kiwis... another side of

New aircraft, nice surprises, same old value prices...   It is on air... after 3 years of long studies and a year-long rebranding process, we launched the new SunExpress yesterday, in Antalya, with the participation of more than 3.000 people. The event's crescendo was the arrival of the 22nd aircraft, a B737-800 NG, which is a direct purchase from Boeing.   For the question "What's new at SunExpress?" the answer is here;  http://www.sunexpress.com/xq-tr/en/flight-info/the-new-sunexpress.jsp It will take almost a year to paint the fleet and change every brand item, but renewed services and concepts will be on the air as of May 2010. I hope you will experience it soon and enjoy!

Have you ever re-branded a brand? Have you ever gone through this process? I think a few of you may answer; yes!    In an airline, you start with the aircraft as it is the king, but then you start thinking and working on maybe hundreds of items from the small salt package in the cabin to the new meal concept, from website to the in-flight entertainment system, from uniforms to logo itself... This is what is going on now at SunExpress ... a German branding agency, a German communication & corporate design agency, a local Turkish creative agency, two media planning agencies, a Turkish PR agency, a German interactive agency, and an e-commerce consultant are working with us to make it possible, to make a dream true.   Personally, I am so excited to be a part of it and one of the key figures. I have launched the  SWISS brand in Turkey before, but that was the local implementation of a global concept by Winkreative of Tyler Brûlé.  This is completely different! Hope you will like it

    It is simply impossible for such a city not to impress artists and people. From literature to plastic arts, from music to stage performances, Istanbul has always been an inspiration to artists. SunExpress is among the lucky companies to have its great Istanbul experience.  SunExpress is flying from Istanbul Sabiha Gökcen base since April 2008 and already charmed with this magnificent city. The “Paint Book” aircraft is a very special project, a way of contributing to the promotion of this city. The unique livery design is a simple, uncomplicated yet quite diverse and strong visualization of Istanbul. The different images on the aircraft are the individual drawings of the Turkish and German artists after being asked their impressions of Istanbul. “ Impressions of Istanbul by SunExpress ” as we wrote on top of our aircraft, is a testament to Istanbul’s impact on plastic arts. Istanbul aircraft will be in Istanbul SAW on the 26th of February and serve domestic and European destinations

According to Springwise, below smart ideas covered in 2009 will provide entrepreneurs with plenty of opportunities in 2010.  2, 8, and 9 are my favorites on this list. For a full review of each idea, please follow this link;   TOP10 . What are your favorites?  1. Small-scale food production using membership models  2. Low impact advertising 3. Health tracking devices 4. Sample stores, cafes & vending machines 5. Discreet rooftop solar panels and wind turbines 6. Rotating retail at airports and in malls 7. Remote farming for consumers 8. Connecting creative consumers with local fabricators 9. Paying consumers to promote products they use and love 10. Single-use toilet bag turns human waste into fertilizer 

Check this out! (but don't panic, it is from Dec'09) A young Turk, Cenk Uygur, and his rebel band are out to take down traditional television, with a hand from YouTube, satellite radio, and 500,000 fans.  For a full story, visit FastCompany... here is the link ! You may check his blog as well for the latest views and comments... Enjoy it!

They promote the system by "With FreshlyBranded, you can access millions of professional and amateur designers, writers, and marketers from all of the world. All for as little as $99" slogan. Looks like gray as their logo on the right... however, when you dig their site and read about how it works section, you get the idea. If you are a new setup or family company looking for a nice design and some ideas to do marketing, have a visit to FreshlyBranded .

I have mentioned it in 2006 and wrote as "It is a new concept in marketing, and I wonder where it will end up?" (At that time, the blog was in Turkish!)  http://borgadincler.blogspot.com/2006/03/tryvertising.html Look how tryvertising evolved! http://springwise.com/marketing_advertising/esloultimo/

One of the world’s leading source of new business ideas, powered by a network of 8000+ spotters, Springwise .com is an address that I regularly visit and look for ideas that I can feed myself and understand how the other think and create. Try it... it is enjoyable!    As I am currently working for SunExpress , I check the Tourism & Travel section with a different perspective. 2008’s top 10 Travel & Tourism ideas were announced on 24 December 2008. However, only a few of them were impressed me. This year, I think there are some more bright ideas in this section. Here are the ones which I liked so far;  - Social Network for Air France – KLM travelers   - Trip Planner suggests travelling music   - JetBlue's All-You-Can-Jet   - Event driven travel...   and my favorite one so far is;  - Hand Sketched Maps featuring drawing and local advice. A la Carte Maps are designed to combine guidebook, tourist map, and original art in one which presents an array of each city’s best-kept

We have organized an inaugural flight from İzmir to Athens , the new international destination of SunExpress, on 04 August 2009. Here is the memoir which we have presented to our passengers on this first flight;   04 Ağustos 2009 günü SunExpress'in yeni dış hat uçuş noktası olan Atina 'ya İzmir'den bir "açılış" uçuşu organize ettik. Bu ilk uçuşta yolcularımıza sunduğumuz hatıra ise aşağıda; Flights are on Tuesdays and Saturdays, for now. Tickets starting from €49 . For further information and reservation; Uçuşlar şimdilik Salı ve Cumartesi günleri. Biletler 49€ 'dan başlıyor. Detaylı bilgi ve rezervasyon için; http://www.sunexpress.com/