Ekim, 2010 tarihine ait yayınlar gösteriliyor

GAP Logo (Re) Change Issue

You are not someone or a brand which you think; you are absolutely someone or a brand what the others think... So it is very important to listen to your target audience and be brave. Here is a good example from the US. GAP has probably spent hundreds of thousands of dollars creating its new logo. They were looking for a change, a dynamic, young, fresh, modern...etc. logo for the next decades. Many people worked on it, some people choose it, and a couple of them approved it. Look what happened at the end of the day! US clothes retailer GAP has scrapped the new logo just one week after its introduction following an "outpouring of comments" online. The original logo, which has been used for more than 20 years, has a blue box with "GAP" written in the white inside, and the new one was with GAP in black with a blue box on the top right. In a statement released on the GAP website, Marka Hansen, president of GAP Brand North America, said the company's customers always