The UK airline is training its flight attendants in the art of speaking quietly in time for the launch of its Upper-Class Dream Suite, which is equivalent to a Premium Business Class. As far as I know, a quiet and announcement-free premium cabin is one of the criteria to get a 5-star rating in Skytrax. Well, if you pay that much amount of money, you expect more... However, this move of Virgin Atlantic is raising the bar, and I think all airlines should consider this. You may read the spotting at Springwise and discover Upper-Class Dream Suite here .