“Emerging High Value Customers” or eHVCs
At Delta Air Lines , marketing executives have a phrase to describe customers and potential customers younger than 35 — and it’s not “millennial traveler.” They prefer to call them “Emerging High-Value Customers” or eHVCs. Click here to read the article on Skift.com. I believe that defining a new segment among millennials is important as different parts of the travel and hospitality industries have more or less the same approach to millennials. However, this group of people may trigger changes and development of new products and services based on better segmentation and understanding of their needs. Not all millennials want to fly low-cost, rent a room through Airbnb, and discover a city or country like the others.