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2018 tarihine ait yayınlar gösteriliyor

#DisconnectToConnect

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Yurt dışında noel ve yeni yıl öncesi pek çok marka, yine pek çok insan için yılın özel olan bu dönemi ile alakalı kampanyalar düzenler. Bazıları kendi sektörü ile alakalı işlere imza atar. Havayolları insan buluşmalarına odaklanır, kimi de bizde Noel Baba diye bilinen Santa Claus'u kullanır. Aralarında iyi işler çıksa da çoğu gereksiz olur ve birbirine benzer. Bazen de birleri çıkar ve daha farklı bir iş, yaşadığımız hayatı ve sosyal medyanın kapladığı yeri sorgulayan, sorgulatan bir şey yapar. IKEA İspanya #DisconnectToConnect mottosu ile harika bir proje gerçekleştirmiş. Video İspanyolca, İngilizce alt yazılı. Türkçe mealini okumak için bigumigu sitesindeki habere göz atabilirsiniz. Bu kampanya dahilinde IKEA İspanya, noelin başladığı 24 Aralık ile 1 Ocak arasında tüm sosyal medya iletişimini durduracakmış. Tebrikler!

The difference between 4G and 5G by Ericsson | PSG

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You don't need to read so many technical articles or need to be familiar with technology, if not expert. This video will let you understand the difference between the current 4G technology we use for mobile/data communication and the upcoming 5G. It is also an excellent example of communicating something in a clear, simple, and fun way.

Premium Economy

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Nedir bu Premium Economy?  Ne öderim, ne hizmet alırım? Değer mi? Türkiye’den nereye nasıl PE sınıf uçarım? Singapur Havayolları Premium Economy Class Havayollarında sınıflar Havayollarının gerçekleştirdikleri uçuşlar üç kategoride değerlendirilir, gerek filo planlaması (uçak tipi seçimi ve alımı) gerekse uçuş ve ekip planlaması bu kategorilere göre yapılır. Hatta havayolları bu üç kategori için farklı ikram ve servis standartları belirler. Genel kabul görmüş kategoriler ise şu şekildedir; Short-haul – Kısa Mesafe: 30dk ile 3 saat arası süren uçuşlar.  Medium-haul – Orta Mesfae: 3-6 saat süren uçuşlar. Long-haul – Uzun Mesafe: 6 saati aşan uçuşlar. Istanbul’dan Avrupa ve Ortadoğu’ya yapılan pek çok uçuş kısa mesafedir.. Bu hatlarda genelde ön tarafta orta koltuğun boş bırakıldığı ‘ Euro Business ’ denilen bir Business Class arka tarafta da Ekonomi sınıfı bulunan B737/A320 ailesine ait dar gövdeli/tek koridorlu uçaklar kullanılır.  THY Dar gövde yeni 737-Max Business Class koltukları Lo

Istanbul New Airport

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Countdown Sign at IGA office (2014) I joined IGA , the company behind the Istanbul New Airport Project, as one of its first employees back in 2014. Then the project land was full of mining lakes, hills, and beautiful trees. When I first heard the targeted inauguration date, 29th of October 2017, I told my colleagues that this was simply impossible. Before IGA, I worked for Abu Dhabi Airports Co. ( ADAC ) and aware of tricks and possible delays in an airport/terminal construction project. I am a marketing and communication professional, not an engineer or developer, but there is /was common sense. Abu Dhabi Airport Midfield Terminal was supposed to be built in 3 years and inaugurated in 2014-15. It is still not operational. Groundbreaking ceremony area (2015) Back in 2015, I told my colleagues at IGA that President Erdoğan may cut the ribbon as early as 29th of October, 2018, earliest, but probably this would be a soft opening, and realistically the new airport would be fully operationa

Connection Service: Details Matter

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"We monitor thousands of flights a day to help you make that all-important connection" Star Alliance promotes its new connection service at Frankfurt Airport with a focus on speed.

Google Duplex - AI

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Well, here it is... AI by Google. Follow the below link to read the story on the official Google AI Blog. There are voice call examples too, but my favorite is the picture of Yaniv Leviathan, Google Duplex lead, and Matan Kalman, engineering manager on the project, enjoying a meal booked through a call from Duplex. Too much on their plate? Link:  https://ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.html Enjoy the ride!

Dubai 1960 - 2021

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Ultra-long-haul flights of the world

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My longest flight was about 13 hours, from Istanbul to Sao Paolo on a Turkish Airlines A340. It was not an easy one. You have roughly 10 hours of free time when you exclude meal services. If you are not lucky enough to fly in a premium cabin,  flying in the economy can be a painful experience. After the first meal service, a movie, and a book, I slept for a while, and when I woke up, I realized that I have another 7 hours to arrive. Since that journey, I promised myself to save my miles for long-haul upgrades. Ultra Long Haul Era This week, Qantas, the Australian carrier, launched a 14.500km direct route from Perth to London. This is the first direct air link between Australia and Europe, and it took 17 hours. The Economist has recently published a 'daily chart' covering this hot topic. Here is the list of 10 ULR flights of the world and their approximate routes. All these flights are 15+ hours. There are already some studies going on about these flights' healthiness and po

Lufthansa - A step back in rebranding

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Lufthansa to revise “new” livery after only three weeks according to the news on aviation websites .  This is quite unusual for a German company, and it looks like the debate is going on inside the airline HDQ in Frankfurt. I think that this rebranding is not a successful one. I read and watched everything on LH's dedicated site for this rebrand; Explore the New. Have a look >>> Still not convinced! Removing the famous LH Yellow from the logo (and tail), and decrease its use to as low as %10 (just a small yellow area next to the front door) was not the best decision. Dark blue color and its shape on livery was another problem, which LH is tackling now. I support rebrandings in principal as someone who has rebranded an airline 10 years ago. However, I know that this has to be done very carefully, especially if you are a global brand. Sometimes a brand refresh is better than a complete rebranding. There are good examples, though. Etihad did a fantastic job several years ago.