World Routes 2012 in Abu Dhabi
Welcome to World Routes 2012 in Abu Dhabi... The future is here. And in more ways than one – the 18th World Route Development Forum is the largest global event of its kind, determining the future of air services; while Abu Dhabi, capital of the United Arab Emirates, is one of the most forward-looking, centrally located, and easily accessible cities on Earth. Hosted by Abu Dhabi Airports Company - ADAC and supported by official carrier Etihad Airways and Abu Dhabi Tourism & Culture Authority, the 2012 event is targeted to attract over 2,750 delegates from more than 80 countries. For more information about World Routes 2012 - Abu Dhabi, click here ... My role? You would think since this is an airline marketing event, corporate marketing's role would merely consist of giving support. You're wrong! Being the host means we dedicate all our departments - the whole of Corporate Marketing and Communications - to make sure this would be one of the most memorable World Routes event...