Yol Gidenindir !

I flew from New Delhi back to Goa last week on  Kingfisher Airlines , which has free newspaper service even in domestic economy service. I picked The Times of India, which is the Indian equivalent of FT . In their supplement named "Brand Equity" there was an interview with Miles Young , who is the new and the first non-American CEO of Ogilvy . The headline was; "On his first day as global CEO of Ogilvy, he chose to be in Mumbai (Bombay) - a clear indicator of where he sees the future" Well, it may be correct because how many of you know that Global Hub for Digital Production of Ogilvy is in Bangladesh? ;) Anyway... let's have a look at some highlights from the interview; His immediate priority is Ogilvy's clients instead of financial issues during the global meltdown. His second priority is to set a longer-term business plan for Ogilvy. He believes in 5-year plans. He states that; " We have had some success in countries like India with five-year plans...

Vijay Mallya , from my point of view, is  Richard Branson of India, yet he is not holding sir title. He has an airline, Kingfisher Airlines which is ranked as 5 star by Skytrax (like Virgin Atlantic ), he has Kingfisher Beer (no website as ad of alcholic beverages are not allowed in India) which is the market leader in India, some pharma companies and he also has a F1 team ( Force India ) and so on so on... I like his way of promoting his products. His brand use almost every medium (check picture) including online medium. Their online marketing tools are various. Just for this, Kingfisher has a website named Kingfisher World . However, it is a shame for me but recently I have discovered another online marketing tool of Kingfisher! It has also a calendar, like the famous Pirelli one in Europe ;) For the ones who is interested; http://www.kingfishercalendar.com/2009/ Or get your own Swimsuit Special widget here . As they say; Share the Good Times...

Top 10 Marketing & Advertising ideas of 2008 by Springwise are below. Some of them are really interesting. / Spirnwise'dan 2008'in en iyi 10 Pazarlama ve Reklam fikri.  Bazıları gerçekten ilginç. - Tennent's Mutual — Prefunded, crowdmanaged music festival (I liked it... design your own music festival :) sounds good!)  - Matter — New spin on direct mail: a box of matter - SOOPZ — Food blogger turned intermediary & purveyor (I liked it... it is also a nice example of blogging for marketing)   - Mindstorm's iBar — Interactive touch bar combines drinks, ads & games (Techy!)  - IKEA — A nap hotel in a Stockholm mall (I liked it... It is a nice way to practice tryvertising ) - Steelcase's Workspring — Meeting space doubles as product testing ground - Northland Professional — Billboards give away free love (I liked it... very much)  - Pomme Bébé — Tasting bar for babies serves up tryvertising for tykes - PlaceVine — Site connects advertisers with...

Nil Karaibrahimgil's official website is live... She is following her life in her mind. She is the stalker of herself ;) Visit http://www.niltakipte.com/ for Nil's real world... She also wrote about her website in her last article at Hürriyet :) Unfortunately it is in Turkish but for the ones who is interested click here ! iGOA - Let's GOA!