Yol Gidenindir !

Well, here it is... AI by Google. Follow the below link to read the story on the official Google AI Blog. There are voice call examples too, but my favorite is the picture of Yaniv Leviathan, Google Duplex lead, and Matan Kalman, engineering manager on the project, enjoying a meal booked through a call from Duplex. Too much on their plate? Link:  https://ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.html Enjoy the ride!

My longest flight was about 13 hours, from Istanbul to Sao Paolo on a Turkish Airlines A340. It was not an easy one. You have roughly 10 hours of free time when you exclude meal services. If you are not lucky enough to fly in a premium cabin,  flying in the economy can be a painful experience. After the first meal service, a movie, and a book, I slept for a while, and when I woke up, I realized that I have another 7 hours to arrive. Since that journey, I promised myself to save my miles for long-haul upgrades. Ultra Long Haul Era This week, Qantas, the Australian carrier, launched a 14.500km direct route from Perth to London. This is the first direct air link between Australia and Europe, and it took 17 hours. The Economist has recently published a 'daily chart' covering this hot topic. Here is the list of 10 ULR flights of the world and their approximate routes. All these flights are 15+ hours. There are already some studies going on about these flights' healthiness and po

Lufthansa to revise “new” livery after only three weeks according to the news on aviation websites .  This is quite unusual for a German company, and it looks like the debate is going on inside the airline HDQ in Frankfurt. I think that this rebranding is not a successful one. I read and watched everything on LH's dedicated site for this rebrand; Explore the New. Have a look >>> Still not convinced! Removing the famous LH Yellow from the logo (and tail), and decrease its use to as low as %10 (just a small yellow area next to the front door) was not the best decision. Dark blue color and its shape on livery was another problem, which LH is tackling now. I support rebrandings in principal as someone who has rebranded an airline 10 years ago. However, I know that this has to be done very carefully, especially if you are a global brand. Sometimes a brand refresh is better than a complete rebranding. There are good examples, though. Etihad did a fantastic job several years ago.

At Delta Air Lines , marketing executives have a phrase to describe customers and potential customers younger than 35 — and it’s not “millennial traveler.” They prefer to call them “Emerging High-Value Customers” or eHVCs. Click here to read the article on Skift.com. I believe that defining a new segment among millennials is important as different parts of the travel and hospitality industries have more or less the same approach to millennials. However, this group of people may trigger changes and development of new products and services based on better segmentation and understanding of their needs. Not all millennials want to fly low-cost, rent a room through Airbnb, and discover a city or country like the others.