Yol Gidenindir !

You are not someone or a brand which you think; you are absolutely someone or a brand what the others think... So it is very important to listen to your target audience and be brave. Here is a good example from the US. GAP has probably spent hundreds of thousands of dollars creating its new logo. They were looking for a change, a dynamic, young, fresh, modern...etc. logo for the next decades. Many people worked on it, some people choose it, and a couple of them approved it. Look what happened at the end of the day! US clothes retailer GAP has scrapped the new logo just one week after its introduction following an "outpouring of comments" online. The original logo, which has been used for more than 20 years, has a blue box with "GAP" written in the white inside, and the new one was with GAP in black with a blue box on the top right. In a statement released on the GAP website, Marka Hansen, president of GAP Brand North America, said the company's customers always

Turkey, one of the hot -in both way- travel destinations for many Europeans. This year, due to Euro Zone's economic situation, more and more are coming to Antalya, Bodrum & Aegean Coast of Turkey as the average cost of a holiday is less than a one in Spain or Greece. Also, they spend Lira instead of Euro while shopping or tipping ;) However, this may not continue... Euro Zone can stabilize itself, and/or Turkey may finally join the EU after decades :) During the weekend I read an article about tourism and tour operators in Europe. Mr. Baraner suggested governments take a stake in those companies in order to secure a serious amount of tourists. In theory, it sounds good. Think about it; Turkish Ministry of Tourism holds a 20% stake in Öger , Neckermann , or Kuoni,  and during their yearly planning meeting, they are discussing their next year focus country... guess which country is going to be top of the list?! ;) The other idea I liked very much is from Kiwis... another side of

New aircraft, nice surprises, same old value prices...   It is on air... after 3 years of long studies and a year-long rebranding process, we launched the new SunExpress yesterday, in Antalya, with the participation of more than 3.000 people. The event's crescendo was the arrival of the 22nd aircraft, a B737-800 NG, which is a direct purchase from Boeing.   For the question "What's new at SunExpress?" the answer is here;  http://www.sunexpress.com/xq-tr/en/flight-info/the-new-sunexpress.jsp It will take almost a year to paint the fleet and change every brand item, but renewed services and concepts will be on the air as of May 2010. I hope you will experience it soon and enjoy!

Have you ever re-branded a brand? Have you ever gone through this process? I think a few of you may answer; yes!    In an airline, you start with the aircraft as it is the king, but then you start thinking and working on maybe hundreds of items from the small salt package in the cabin to the new meal concept, from website to the in-flight entertainment system, from uniforms to logo itself... This is what is going on now at SunExpress ... a German branding agency, a German communication & corporate design agency, a local Turkish creative agency, two media planning agencies, a Turkish PR agency, a German interactive agency, and an e-commerce consultant are working with us to make it possible, to make a dream true.   Personally, I am so excited to be a part of it and one of the key figures. I have launched the  SWISS brand in Turkey before, but that was the local implementation of a global concept by Winkreative of Tyler Brûlé.  This is completely different! Hope you will like it

    It is simply impossible for such a city not to impress artists and people. From literature to plastic arts, from music to stage performances, Istanbul has always been an inspiration to artists. SunExpress is among the lucky companies to have its great Istanbul experience.  SunExpress is flying from Istanbul Sabiha Gökcen base since April 2008 and already charmed with this magnificent city. The “Paint Book” aircraft is a very special project, a way of contributing to the promotion of this city. The unique livery design is a simple, uncomplicated yet quite diverse and strong visualization of Istanbul. The different images on the aircraft are the individual drawings of the Turkish and German artists after being asked their impressions of Istanbul. “ Impressions of Istanbul by SunExpress ” as we wrote on top of our aircraft, is a testament to Istanbul’s impact on plastic arts. Istanbul aircraft will be in Istanbul SAW on the 26th of February and serve domestic and European destinations