Yol Gidenindir !

Have you ever re-branded a brand? Have you ever gone through this process? I think a few of you may answer; yes!    In an airline, you start with the aircraft as it is the king, but then you start thinking and working on maybe hundreds of items from the small salt package in the cabin to the new meal concept, from website to the in-flight entertainment system, from uniforms to logo itself... This is what is going on now at SunExpress ... a German branding agency, a German communication & corporate design agency, a local Turkish creative agency, two media planning agencies, a Turkish PR agency, a German interactive agency, and an e-commerce consultant are working with us to make it possible, to make a dream true.   Personally, I am so excited to be a part of it and one of the key figures. I have launched the  SWISS brand in Turkey before, but that was the local implementation of a global concept by Winkreative of Tyler Brûlé.  This is completely diff...

    It is simply impossible for such a city not to impress artists and people. From literature to plastic arts, from music to stage performances, Istanbul has always been an inspiration to artists. SunExpress is among the lucky companies to have its great Istanbul experience.  SunExpress is flying from Istanbul Sabiha Gökcen base since April 2008 and already charmed with this magnificent city. The “Paint Book” aircraft is a very special project, a way of contributing to the promotion of this city. The unique livery design is a simple, uncomplicated yet quite diverse and strong visualization of Istanbul. The different images on the aircraft are the individual drawings of the Turkish and German artists after being asked their impressions of Istanbul. “ Impressions of Istanbul by SunExpress ” as we wrote on top of our aircraft, is a testament to Istanbul’s impact on plastic arts. Istanbul aircraft will be in Istanbul SAW on the 26th of February and serve domestic and Europea...

Aşağıdaki seçimler Lonely Planet tarafından yapılmış. İngilizce olarak tam metni buradan okuyabilirsiniz. Altına ben kısaca aklıma ilk gelenleri yazdım ama siz siz olun araştırmadan bu gezilere kalkışmayın ;) Ama trenle yolculuk güzeldir, keyiflidir... hayatınızda mutlaka bir kez uzun yol yapın, 10-12 saat çok değişik yaşanabiliyor... İşte listemiz; Moskova >>> St Petersburg Rusya'nın en önemli ve görülesi iki şehri arasında hizmet veren Kırmızı Ok / Red Arrow treni Londra >>> Fort William Caledonian Sleeper sizi bilinen trenlerden farklı olarak Euston'dan İskoçya 'ya götürüyor Paris >>> Venedik Avrupa'nın iki romantik şehri arasında yolculuk hoş olsa gerek... Trondheim >>> Bodo Güzel bir Norveç deneyimi olarak görmek lazım. Amsterdam >>> Kopenhag Amsterdam'daysanız Kopenhag'a gitmek niye? Budapeşte >>> Split Orta Avrupa'nın orta çağ yaşam tarzı ve mimarisinden sıcak Akdeniz'e doğr...

According to Springwise, below smart ideas covered in 2009 will provide entrepreneurs with plenty of opportunities in 2010.  2, 8, and 9 are my favorites on this list. For a full review of each idea, please follow this link;   TOP10 . What are your favorites?  1. Small-scale food production using membership models  2. Low impact advertising 3. Health tracking devices 4. Sample stores, cafes & vending machines 5. Discreet rooftop solar panels and wind turbines 6. Rotating retail at airports and in malls 7. Remote farming for consumers 8. Connecting creative consumers with local fabricators 9. Paying consumers to promote products they use and love 10. Single-use toilet bag turns human waste into fertilizer 

Check this out! (but don't panic, it is from Dec'09) A young Turk, Cenk Uygur, and his rebel band are out to take down traditional television, with a hand from YouTube, satellite radio, and 500,000 fans.  For a full story, visit FastCompany... here is the link ! You may check his blog as well for the latest views and comments... Enjoy it!

They promote the system by "With FreshlyBranded, you can access millions of professional and amateur designers, writers, and marketers from all of the world. All for as little as $99" slogan. Looks like gray as their logo on the right... however, when you dig their site and read about how it works section, you get the idea. If you are a new setup or family company looking for a nice design and some ideas to do marketing, have a visit to FreshlyBranded .

I have mentioned it in 2006 and wrote as "It is a new concept in marketing, and I wonder where it will end up?" (At that time, the blog was in Turkish!)  http://borgadincler.blogspot.com/2006/03/tryvertising.html Look how tryvertising evolved! http://springwise.com/marketing_advertising/esloultimo/

Backwaters - Allapey / Varkala -  Kerala - Hindistan Gokarna, Ohm Beach’te geçen 9 gün sonrasında artık yola çıkma vakti gelmişti. Zaten bu tip uzun seyahatlerin up & down ya da bir başka tabirle yoğun ve sakin dönemleri vardır. Vakit yollara düşme vakti gelmişti, bir sonraki hedef Doğunun Venedik’i olarak bilinen Backwaters’dı... İnternetten edindiğimiz bilgiye göre Pazar günleri Gokarna’dan Allapey’e (Backwaters’ın iki kasabasından biri) giden bir ekspres tren vardı. 14:40’da hareket edip 14 saat yol alıp ertesi sabah varıyordu... lakin bilet yoktu. Gokarna – Ernakulam Dedik ki “Yol Gidenindir!” ve kendimizi istasyona attık. Bir şekilde Ernakulam’a giden trenin yataklı (a/c değil, fanlı) vagonundan yerimizi ayarladık. Bilet fiyatı 568 Rupi (17TL). Bir backpacker olarak Hindistan’da 14 saatlik yola “uzun” dememek gerek zira benim rekorum 26 saat ve hatta 36-38 saatlik trenler bile mevcut. Bu yolculukların bir bölümünü müzik dinleyerek, sudoku çözerek, memle...