I flew from New Delhi back to Goa last week on Kingfisher Airlines , which has free newspaper service even in domestic economy service. I picked The Times of India, which is the Indian equivalent of FT . In their supplement named "Brand Equity" there was an interview with Miles Young , who is the new and the first non-American CEO of Ogilvy . The headline was; "On his first day as global CEO of Ogilvy, he chose to be in Mumbai (Bombay) - a clear indicator of where he sees the future" Well, it may be correct because how many of you know that Global Hub for Digital Production of Ogilvy is in Bangladesh? ;) Anyway... let's have a look at some highlights from the interview; His immediate priority is Ogilvy's clients instead of financial issues during the global meltdown. His second priority is to set a longer-term business plan for Ogilvy. He believes in 5-year plans. He states that; " We have had some success in countries like India with five-year plans...
